Anatomy of a Perfume: an investigation into contemporary olfactory art

anatomia-smell-600x400Anatomy of a Perfume is a set of lectures and workshops dedicated to the composition of fragrances and the conceptual processes and techniques employed by the professional perfumer. The event is directed by Francesca Faruolo, promoted by Orablu, sponsored by the City of Bologna, and features the collaboration of the Accademy of Fine Arts in Bologna and the Fashion Design Course. This venture aims to promote contemporary olfactory art to the general public. It specifically targets the young students at the Academy, offering them contact with the knowledge and practices related to the senses, specifically the sense of smell, which is normally under utilized, and introduces them to an intriguing creative field, that of perfumes.
Today, the art of olfactory composition is often used in combination with varying areas, from design to fashion, to the new technologies, and is growing with unprecedented consequences. Anatomy of a Perfume concentrates on this phenomenon, promoting a process of opening up to and knowledge of the world of perfume through interdisciplinary debate. The event will be “anatomic reconnaissance”, where the division and analysis of the individual parts of the perfume (concept, formulation, packaging, story, and promotion), as well as insights into the creators’ thinking, do not dispel the symbolism and beauty of the perfume; rather they reveal it, unmasking its soul.

PROGRAM
Thursday 20 November 2014
MUTE ACTIONS
Metamorphosis, variations and rules of the attractions in the composition of perfumes

by Antonio Gardoni (Bogue Profumo)

H. 1pm-2.30pm
Accademy of Fine Art, via Belle Arti 54, Bologna
Workshop
H. 6pm – 7pm
Sala Tassinari, Piazza Maggiore 6, Bologna
Lecture
H. 7.30pm
Profumeria Al Sacro Cuore, Galleria Falcone Borsellino 2/e, Bologna
Fragrant Coktail

Thursday 22 Jenuary 2015
GRASPING THE EPHEMERAL
the olfactory dimension in art

By Francesca Faruolo (SmellFestival)
With the participation of Luca Vitone (artist) and Maria Candida Gentile (fragrance creator)

H. 1pm-2.30pm
Accademy of Fine Art, via Belle Arti 54, Bologna
Workshop  by Luca Vitone e Maria Candida Gentile
H. 6pm – 7pm
Sala Tassinari, Piazza Maggiore 6, Bologna
Lecture by Francesca Faruolo
H. 7.30pm
Profumeria Al Sacro Cuore, Galleria Falcone Borsellino 2/e, Bologna
Fragrant Coktail
Presentation of fragrances by Monom with a mini-fashion show created by the students of Fashion Design at the Accademy of Fine Arts in Bologna.

Thursday 26 February  2015
RULES AND FREEDOM
Perfume beyond words

by Giovanni Sammarco (Sammarco Perfumes)

H. 1pm-2.30pm
Accademy of Fine Art, via Belle Arti 54, Bologna
Workshop
H. 6pm – 7pm
Sala Tassinari, Piazza Maggiore 6, Bologna
Lecture
H. 7.30pm
Profumeria Al Sacro Cuore, Galleria Falcone Borsellino 2/e, Bologna
Fragrant Coktail

Free entry. Reservation required on info@smellfestival.it