SMELL FESTIVAL 2018

playtime

From May 24 to 27, 2018, Bologna will host the ninth edition of Smell Festival under the careful direction of Francesca Faruolo. The topic that will accompany this new rendezvous is play, from which its title takes its name: “PLAYTIME(“Ricreazione” in Italian).
“Many famous thinkers, educators and artists have lauded play for its strong liberating value.” Francesca Faruolo explains, “I believe that creative perfumery has a need to rediscover its taste for freedom.”

Thus the inspiration for the Smell Festival 2018 by its creative director:

The smell of fresh baked bread and jam combines with the crackly perfume of the clouds when the teacher exclaims: ‘Now children, it’s playtime! Everyone outside to play!’ So everyone tumbles outside in the wink of an eye, searching for that hidden smell, wafting along the wind, seeking essences and perfumes with butterfly nets. In the hour that is playtime, time expands to make room for mixtures, experiments, assemblies and a variety of things that are so different from one another and, at times, touch each other in tune, uncovering unexpected possibilities. During playtime, all knowledge, all consciousness, all ideas come from an impromptu discovery, a fortunate encounter, a blinding spark of sense, in that flow of wondrous, incidental events that is called ‘play’.”